JDD Marketing

The JDD Marketing plug-in provides online marketing support to your Internet business.

online marketing has primarily three aims:

• to bring new prospects to your website
• to stay in touch with your existing customers
• to generate non-sales-related revenue from your website

Although many online marketing activities, once set up, can be run largely automatically, the setting up and optimisation does require some attention. Jazar has extensive experience with helping online businesses get the best returns from their marketing activities.

 

Bring new prospects to your website

Search engine marketing – natural listings

• The JDD naturally supports search engine-friendly websites. Ongoing tuning by you or Jazar can improve the rank of your website in search results pages.

Search engine marketing – ad campaigns

• Pay-per-click campaigns in Google, Yahoo! or MSN can be monitored and managed by integrating analytical services into your JDD-based website. This enables you to set the optimum price for your ads to achieve the best returns.

Affiliation

• As well as using existing affiliation programmes to manage your ads you can also run your own affiliation programme. JDD Marketing enables you to manage the enrolment and monitoring of affiliates' performance.

 

Staying in touch with your existing customers

Newsletters

• Well-written and carefully timed and targeted newsletters sent to subscribed customers provide one of highest returns of all online marketing activities. As well as equipping your site with subscribe and unsubscribe capabilities, Jazar can also advise on newsletter creation.

Generating non-sales revenue from your website

Affiliation and search engine advertisements

• Although not suitable for all websites, hosting advertisements from affiliation programmes and search engines for complementary products and services can provide an additional income stream from your website.