Online marketing

Best kept secret

There's not much point having a business with great products and services eloquently and convincingly communicated through your web site if no-one knows about it.

Shout about it

You need to market your website online.

Easy to find

Firstly you need to make sure your website is easy to find when people use search engines to search for the sort of things you do.

Well-placed ads

Then you need to make sure your website is advertised in places where your target market will see it; on websites with complementary products or services, and in adverts delivered by search engines like Google.

Online PR

PR is just as important in the online world as it is in the offline world...but what you provide and to whom you provide it is different.  Do it well and you get a lot of free advertising or at least links to your site.

Retaining existing customers

All these activities will draw new visitors to your web site.  But don't forget marketing to existing customers.  It's easier to retain customers than to get new ones.  Think about how you're going to stay in touch with customers through social networking and email newsletters.