Case Study - Allopass

Case Study (allopass).pdf

Building a micropayments business

Jazar has been appointed by Allopass, France's largest provider of micropayment services, to develop its business in the UK.

Pay-per-click marketing

A pay-per-click marketing campaign was launched to drive interested parties to microsites, built by Jazar using the JDD, where they could sign-up for the service.

Five times as successful

In comparison with other European countries, Jazar is achieving five times the average conversion rate, i.e. 15% of visitors to Jazar's Allopass microsites sign up as opposed to an average of 3% in the other countries.

Evolving the best

This is due to the fact that Jazar can rapidly evolve a site's design based on A/B testing monitored through Google Analytics.  This form of testing displays one of a selection of designs which differ from each other in some well-defined way.  By integrating Google Analytics with the microsites it is possible to see which ones perform the best and then to modify the sites' designs accordingly to increase their effectiveness.

For further information about the Allopass pay-per-click campaign, please see the attached Case Study.