Pay-per-click ads

Ads from search engines

If you search using Google or Yahoo or MSN you will see, around the natural listing results, small ads.  These are pay-per-click ads for which the advertiser only pays the search engine if someone actually clicks on their ad.

Setting up and tweaking

To make the most of these search-engine ads requires ongoing work:

• selection of the appropriate keywords
• setting a budget
• setting a maximum price for a click-through with particular keywords
• managing alternative ads to see which is the most effective
• monitoring traffic through the ads and the effective payback of the ad investment

Campaigns run by Jazar

Jazar have been running pay-per-click (ppc) - also known as cost-per-click (cpc) - campaigns for years and are incredibly successful.  For more information about a current pay-per-click campaign see our Allopass case study.