A natural development of the 'marketing-only' website is one that allows you to sell and take payment for your products or services online.
E-commerce is well-established and easily implemented using the JDD.
As you will have purchased good online you will be familiar with these components to selling (and buying) online:
Your online store should present your products so that they are easy to find and should provide all the information a customer needs to make a purchase decision.
Depending on who the prospect is you may wish to make different offers to them, if they're a regular, high-spending customer perhaps.
The shopping experience should be easy and pleasant for the customer and shouldn't make them jump through hoops to buy something.
Payment should be secure and reliable.
Your e-commerce system should be able to provide you quickly and easily with the reports you need to know how your business is doing.
If you already have stock control and accounting systems you should be able to hook up your e-commerce system to them.
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