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Your website

Healthy heart

Your website is the heart of your online business.

Fit for the job

As such it is imperative that it meets your business's needs as well as possible.

To achieve this the needs of your business must be clear, well understood and, ultimately, expressed in the web site.

Designed to grow

This requires an analysis of your business, current or intended, from which the specification of your web site can be derived.

This is expressed in terms of :

graphical design

the immediate visual impression a visitor receives

organisation

what information goes where; the information architecture

navigation

making sure it is easy for people to find what they're looking for

content

the website content must be complete, comprehensive (although this may evolve over time), consistent, up to date, and of the highest possible quality. The content must also be able to be easily maintained by non-technical staff.

Change is constant

Building the web site should be unconstrained by any of the specifications arrived at and it should be built in such a way that it will be easy to change as the needs of your business change.

Full-service hub

And, to act as the hub of your online business's sales and marketing activities, it should provide those extended facilities to your visitors and to your staff that enable you to run the business efficiently and effectively.

More information...

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