Content is king
Building your web site requires the production of high-quality content written specifically for the web. Content can also include online brochures attached as Adobe Acrobat pdf files or other media types you might have.
Writing for the web is different to writing for other publishing vehicles. You can find out more about writing for the web at Sun's site and from Jakob Nielsen.
It is difficult to stress too highly the importance of copy that is well-written, correctly spelled and punctuated and which communicates your key messages clearly and succinctly.
Talk to Jazar if you'd like a hand with the copy for your website.
When you're building your web site you will probably want to release it before everything you could ever possibly want to do is ready. This means releasing the site in stages but ensuring that at every release the site is complete and consistent.
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