Website evolution

Both pressures internal to your business and pressures external to your business will require your website's capabilities to evolve.

Internal pressures

The internal pressures may include:

• adding new capabilities like e-commerce
• new products and product categories
• back-office integration
• mergers or acquisitions

As your business changes so must your website.

External pressures

The Internet and the web are constantly evolving too, changing people's expectations and bringing external pressures to bear on your website.

Today it might be social networking that organisations are employing to enable customers to interact together around their products or services.  Tomorrow something else.  Be ready to exploit what's valuable for your business.

An accommodating foundation

The specifics of these evolutionary pressures aside, your website, or more properly your online business infrastructure, needs to be well designed and flexible enough to accommodate easily new capabilities and customisations.

An online business infrastructure

The JDD is a framework designed from the ground up to be extended.  It is supplied with a host of e-business extensions and may be easily extended with custom-built plug-ins.