Website planning

Deliberate success

A great website that delivers doesn't happen by accident.

Partner with the best

There are many things to plan for to ensure your website and your online business is a success - not least choosing the best supplier of online business services.

Getting what you want

We analyse your business needs and work with you to ensure they are satisfied through the website.

First time right

We need to understand:

• the primary business objective for the website, e.g. fewer customer service calls, increased sales etc.
• the types of visitor to your website, what brings them there and the action you'd like them to take
• how it fits into your competitive landscape
• the aesthetic attributes you have in mind, e.g. the look and feel, your existing branding etc.
• the best way to organise the content on your website

Staying ahead

To ensure the smooth operation of your website over time we also need to understand:

• how you will be maintaining the content
• whether you will implement any authorisation processes
• what plans you have, over time, to enhance the information and services delivered from your web site

Shouting it out

And, of course, we need to understand your marketing goals such as:

• the best vehicles for online PR
• your budget for online advertising
• the best specialist directories to be listed in

This list is by no means exhaustive.  But it does give you a sense of the role of the website in your online business and what needs to be considered to make it work as well as it can.

Read more about our website planning process >>