Marketing Minefield

Background

The idea behind Marketing Minefield was to produce an online resource for startups and small businesses which would provide practical marketing and advertising tips.

Many business websites focus on how to start a business but a major problem is that the vast majority of businesses fail due to a lack of sales - Marketing Minefield is aimed at new business owners, highlighting the various marketing strategies and mediums that exist and how much they are likely to cost.

Specification

All content was to be provided by ourselves so we required a website design company to design the actual website and provide the technical framework for ongoing updates.

Specifically the technical requirements of the website were:

•  content management system - a system which allowed existing pages to be edited and new pages to be created.
• Marketing Directory - together with a user interface to approve new listing.
• Newsletter - a facility to manage subscribers and create the newsletter.
• search engine optimisation - a website built with this in mind, in particular an internal linking structure was essential along with clean coding.

Choosing Jazar

We contacted a number of web design companies but felt Jazar met our requirements the best. The Jazar JDD content management system was demonstrated in person and is a fantastic system, allowing new pages to be easily added or edited along with adjusting complete page layouts.

In addition to providing the technical framework an added reason for choosing Jazar was that we felt we were getting more than a web design company. Jazar really understand the internet, illustrated by the fact that they actually own and run a couple of online businesses, so to have a company that you can bounce ideas off and make suggestions was felt to be a big advantage.

The Design Process

We had a fairly clear idea of the structure of the site and what is was to look like but Jazar took the time to understand exactly what we wanted and were more than happy to make adjustments and changes to the initial designs.

In fact, when meeting in person they often went out of their way to make hugely beneficial suggestions despite the fact that it would create additional work for themselves.